In 2024, facing intense market competition and persistent losses, Li Bin, founder of NIO, candidly stated during an internal meeting: ‘NIO is still alive—and as long as we’re alive, there’s a chance.’ This remark was both an honest acknowledgment of the company’s current situation and a strong expression of confidence and strategic resolve. In recent years, China’s new energy vehicle (NEV) market has become fiercely competitive, with Tesla, BYD, and numerous emerging brands squeezing market share. NIO has faced significant skepticism due to underwhelming sales and an elusive path to profitability. Nevertheless, Li Bin has remained steadfast, continuing to advance NIO’s premium smart EV strategy, accelerating the rollout of its battery swap network, and expanding its user base through its new sub-brand, Alps. He emphasizes that survival is the prerequisite for growth—maintaining cash flow, operational continuity, and continuous innovation gives NIO a real shot at standing out amid industry consolidation. ‘As long as we’re alive, there’s a chance’ is more than just a morale-boosting slogan; it embodies a long-term, resilient business philosophy. In an uncertain market, this perseverance and vision may well be the key to NIO’s ability to navigate cycles and secure its future.
2024年，面对激烈的市场竞争和持续亏损的压力，蔚来汽车创始人李斌在一次内部会议上坦言：‘蔚来还活着，活着就有机会。’这句话既是对公司现状的坦诚承认，也传递出坚定的信心与战略定力。近年来，中国新能源汽车行业竞争白热化，特斯拉、比亚迪以及众多新势力品牌不断挤压市场空间，蔚来一度因销量不及预期、盈利遥遥无期而备受质疑。然而，李斌并未放弃，而是持续推进高端智能电动汽车战略，加快换电网络布局，并通过子品牌阿尔卑斯（Alps）拓展更广泛的用户群体。他强调，企业生存是发展的前提，只要保持现金流、维持运营、持续创新，就有可能在行业洗牌中脱颖而出。‘活着就有机会’不仅是一句鼓舞士气的口号，更是对长期主义经营理念的践行。在充满不确定性的市场环境中，这种韧性与远见或许正是蔚来穿越周期、赢得未来的关键所在。
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