At the start of the new year, China’s inbound tourism market continues to thrive, demonstrating strong recovery momentum. With optimized visa policies, the gradual resumption of international flights, and intensified cultural and tourism promotion efforts, an increasing number of international visitors are choosing to travel to China around the Spring Festival. Data shows that during the 2024 Spring Festival holiday, the number of inbound tourists surged significantly compared to the same period last year, with popular destinations such as Beijing, Shanghai, Xi’an, and Chengdu reporting notably higher visitor numbers. Moreover, themed experiences combining intangible cultural heritage with tourism, as well as culinary and cultural tours, have gained popularity among overseas travelers, enriching the offerings in China’s inbound tourism sector. The Ministry of Culture and Tourism is also actively promoting the national tourism campaign ‘Hello! China’ to enhance the country’s appeal as a global travel destination. Experts note that the sustained growth in inbound tourism not only fosters cultural exchange but also injects fresh vitality into China’s economy.
新年伊始，中国入境游市场持续火热，展现出强劲的复苏势头。随着签证政策优化、国际航班逐步恢复以及文旅推广力度加大，越来越多的外国游客选择在春节前后赴华旅游。数据显示，2024年春节期间，入境游客数量较去年同期大幅增长，热门目的地如北京、上海、西安、成都等地接待量显著上升。此外，‘非遗+旅游’‘美食+文化’等特色体验项目受到海外游客青睐，进一步丰富了入境游产品供给。文化和旅游部也积极推动‘你好！中国’国家旅游形象推广活动，提升中国作为全球旅游目的地的吸引力。专家指出，入境游的持续升温不仅有助于促进文化交流，也将为中国经济注入新的活力。
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