Recently, Lei Jun, founder of Xiaomi, responded on social media to criticism that he is ‘too concerned about fluctuations in his follower count.’ Some netizens pointed out that Lei frequently posts content aimed at engaging followers and appears overly focused on metrics related to social media influence. In response, Lei frankly admitted, ‘I do care about my followers—each one represents support and trust in Xiaomi.’ He emphasized that his focus isn’t on the numbers themselves, but on building genuine connections with users.Lei further explained that, as the founder of a user-centric company, listening to users and understanding their needs is a key driver of Xiaomi’s continuous innovation. He views social media not just as a marketing channel, but as a direct window for receiving real-time user feedback. Therefore, his attention to follower engagement reflects a deeper respect for user value.This clarification not only addresses the misunderstanding but also reaffirms Xiaomi’s core philosophy of ‘making friends with users.’ In today’s fiercely competitive tech industry, this user-first mindset may well be the reason behind Xiaomi’s ability to consistently cultivate a loyal user base.
近日，小米创始人雷军在社交平台上回应了外界对其‘过于在意粉丝数量涨跌’的质疑。有网民指出，雷军频繁发布与粉丝互动的内容，并对粉丝增长数据表现出高度关注，似乎过于看重社交媒体上的影响力。对此，雷军坦言：‘我确实很在乎粉丝，因为每一位粉丝都是对小米的支持者和信任者。’他强调，自己并非执着于数字本身，而是希望通过真诚沟通拉近与用户之间的距离。雷军进一步解释，作为一家以用户为中心的企业创始人，倾听用户声音、了解用户需求是小米持续创新的重要动力。他认为，社交媒体不仅是品牌宣传的渠道，更是直接获取用户反馈的窗口。因此，他对粉丝互动的重视，本质上是对用户价值的尊重。此番回应不仅澄清了误解，也再次体现了小米‘和用户交朋友’的企业理念。在竞争激烈的科技行业，这种以用户为本的态度或许正是小米能够持续吸引忠实用户的关键所在。
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