In 2024, Heilongjiang Province has achieved a record high in inbound tourism, emerging as a new highlight of cultural-tourism integration and opening-up in Northeast China. According to data from the Heilongjiang Provincial Department of Culture and Tourism, the province welcomed over 85% more international visitors in the first half of this year compared to the same period last year, with major tourists coming from Russia, South Korea, Japan, and Southeast Asian countries. This surge is attributed to several innovative measures: deepening cross-border tourism cooperation with Russia’s Far East and launching multiple border tourism routes; leveraging globally recognized attractions like Harbin Ice and Snow World and Yabuli Ski Resort to develop year-round tourism offerings; and improving visa facilitation policies and multilingual services to enhance the visitor experience. Additionally, the viral popularity of ‘Erbin’ (a colloquial nickname for Harbin) on social media has significantly boosted Heilongjiang’s global visibility. Experts note that Heilongjiang is transitioning from a traditional transit stop into a distinctive destination in its own right, with strong potential to further unlock its openness through deeper cultural-tourism integration and drive high-quality regional economic growth.
2024年，黑龙江省入境游客数量创下历史新高，成为我国东北地区文旅融合与对外开放的新亮点。据黑龙江省文化和旅游厅数据显示，今年上半年，全省接待入境游客同比增长超过85%，主要客源来自俄罗斯、韩国、日本及东南亚国家。这一增长得益于多项创新举措：一是深化与俄罗斯远东地区的跨境旅游合作，开通多条边境旅游专线；二是借助哈尔滨冰雪大世界、亚布力滑雪场等国际知名IP，打造四季皆宜的旅游产品；三是优化签证便利化政策和多语种服务，提升境外游客体验。此外，‘尔滨’（哈尔滨）在社交媒体上的爆火也极大提升了黑龙江在全球游客中的知名度。专家指出，黑龙江正从传统的‘过境地’转变为具有独特吸引力的‘目的地’，未来有望通过文旅深度融合，进一步释放开放潜力，推动区域经济高质量发展。
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