Recently, a coffee product sold on ‘Jiao Ge Peng You’ (Make Friends), the live-streaming channel founded by well-known tech entrepreneur Luo Yonghao, has come under scrutiny after being reported to contain artificial flavorings. According to media reports, third-party lab tests detected substances such as ethyl vanillin—an artificial flavor—in the product’s ingredients, despite its packaging claiming it was ‘100% pure coffee powder’ or ‘no additives,’ raising concerns over false advertising.In response, the ‘Jiao Ge Peng You’ team stated that the product was manufactured by a partnered brand and has been immediately removed from sale while an internal investigation is underway. They pledged to strengthen supply chain oversight to ensure accurate and transparent product labeling in the future. The brand manufacturer also issued a statement suggesting the flavoring might have resulted from cross-contamination during production rather than intentional addition, but committed to improving manufacturing processes.This incident highlights ongoing challenges in quality control and supply chain management within the rapidly expanding live-stream e-commerce sector. While consumers enjoy the convenience of live shopping, they should remain vigilant about ingredient labels. Regulatory authorities are also urged to enhance supervision of emerging sales channels to better protect consumer rights. Local market regulators have already launched an official inquiry, and further developments warrant close attention.
近日，知名主播罗永浩创立的‘交个朋友’直播间所售的一款咖啡产品被指检出含有香精成分，引发消费者关注与讨论。据媒体报道，有第三方检测机构在对该款挂耳咖啡进行成分分析时，发现其中含有乙基香兰素等人工香精物质，而产品包装上却标注为‘100%纯咖啡粉’或‘无添加’，涉嫌虚假宣传。对此，‘交个朋友’方面回应称，该批次产品由合作品牌方生产，已第一时间下架相关商品，并启动内部调查。同时表示将对供应链加强审核，确保未来产品信息真实透明。品牌方亦发布声明，解释香精可能来自原料交叉污染，并非主观添加，但仍承诺改进生产工艺。事件反映出直播电商在快速扩张过程中，对产品质量把控和供应链管理仍存在短板。消费者在享受便捷购物的同时，也应提高对产品标签和成分的关注。监管部门亦需加强对新兴销售渠道的监督，保障消费者权益。目前，市场监管部门已介入调查，后续处理结果值得持续关注。
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