Recently, social media posts by He Jiaolong, former deputy director of the Culture and Tourism Bureau of Yili Prefecture in Xinjiang, have drawn public attention. Although she no longer holds her official ‘internet-famous bureau chief’ title, her WeChat Moments continue to actively promote integrated agriculture, culture, and tourism (ACT) initiatives, highlighting local specialty agricultural products and scenic attractions. From lavender fields to Zhaosu grasslands, and from handmade dairy goods to ethnic handicrafts, He uses short videos and photo essays to authentically showcase the natural beauty and cultural richness of China’s frontier regions. Her ongoing advocacy reflects deep engagement with the rural revitalization strategy and demonstrates how grassroots officials are leveraging digital platforms to drive local development. Notably, her influence has not diminished despite changes in her official role; instead, her accumulated credibility and expertise have made her a vital bridge connecting consumers with rural industries. This form of continued, voluntary promotion offers a valuable model for other regions seeking to integrate agriculture, culture, and tourism.
近日，新疆伊犁州文旅局副局长贺娇龙的朋友圈动态引发关注。尽管她已不再担任‘网红副局长’的官方身份，但其社交平台仍持续发布与农业、文化、旅游（农文旅）融合相关的内容，积极推介当地特色农产品和旅游资源。从薰衣草花田到昭苏草原，从手工奶制品到民族手工艺品，贺娇龙通过短视频、图文等形式，以亲民、真实的方式展示边疆地区的自然风光与人文魅力。她的持续推广不仅体现了对乡村振兴战略的深度参与，也彰显了基层干部在数字时代利用新媒体赋能地方发展的创新意识。值得注意的是，贺娇龙的个人影响力并未因职务调整而减弱，反而因其长期积累的信任度和专业度，使其成为连接消费者与乡村产业的重要桥梁。这种‘退而不休’式的公益推广，为其他地区探索农文旅融合发展提供了可借鉴的范例。
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