Recently, He Jiaolong, Deputy Director of the Xinjiang Cultural and Tourism Bureau, resigned from her government post for personal reasons, drawing widespread public attention. As a so-called ‘internet-famous official’ who gained popularity by promoting Xinjiang tourism through short videos, her departure reflects not only a personal career choice but also deeper transformations within China’s cultural and tourism sector amid digitalization. He effectively used platforms like Douyin (TikTok) to showcase Xinjiang’s landscapes and culture in an accessible and engaging way, significantly boosting local tourism and setting a benchmark for innovative government communication. Her success demonstrates that modern cultural and tourism officials must combine policy implementation skills with media savvy—leveraging new technologies and platforms to tell compelling local stories. Her exit prompts broader questions: How can individual innovation be institutionalized? How can more officials be trained with digital literacy and market awareness? Saying goodbye to He Jiaolong is not just about losing a talented official—it’s a moment to reflect on the modernization of governance in the cultural and tourism sector. Moving forward, institutions must foster more open, inclusive, and innovation-friendly mechanisms to turn the ‘He Jiaolong phenomenon’ from an exception into the norm, ensuring high-quality integration of culture and tourism.
近期，新疆文旅局副局长贺娇龙因个人原因辞去公职，引发广泛关注。作为曾以短视频推广新疆旅游而走红的‘网红干部’，她的离职不仅是个体职业选择，更折射出当前文旅系统在数字化转型中的深层变革。贺娇龙通过抖音等平台，以接地气的方式展示新疆美景与文化，带动当地旅游热度飙升，成为政务新媒体创新的典范。她的成功证明，新时代的文旅干部需兼具政策执行力与传播力，善于运用新技术、新媒介讲好地方故事。而她的离开，也促使人们思考：如何将个体创新转化为制度性能力？如何培养更多具备数字素养和市场敏感度的文旅人才？作别贺娇龙，不仅是告别一位优秀干部，更是对整个文旅治理体系现代化的一次审视。未来，文旅部门需构建更开放、包容、激励创新的机制，让‘贺娇龙现象’从个案走向常态，真正实现文旅融合高质量发展。
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