In 2020, He Jiaolong, then deputy county governor of Zhaosu County in Yili, Xinjiang, went viral online for a short video in which she galloped across snowy plains wearing a striking red coat. Her bold and graceful equestrian image not only embodied the spirit of women in China’s frontier regions but also served as an innovative way to promote local agricultural products and tourism. Far from chasing internet fame, this ‘internet celebrity official’ used short videos and live-streaming as practical tools to support rural communities—successfully helping local herders sell honey, beef jerky, lavender products, and more. Her sincerity, dedication, and courage deeply moved millions of netizens, earning her praise as a ‘modern-day heroine.’ He Jiaolong demonstrated that grassroots officials can harness new media platforms to break through traditional promotional barriers and deliver real benefits to the people. Her iconic ‘galloping on horseback’ became not just a visual spectacle, but a powerful symbol of responsibility and commitment—hence resonating with audiences nationwide.
2020年，新疆伊犁昭苏县副县长贺娇龙身着红衣、策马奔腾的短视频迅速走红网络。视频中，她骑马驰骋在雪原之上，英姿飒爽，不仅展现了边疆女性的豪迈气概，更以新颖方式为当地农产品和旅游代言。这位‘网红县长’并非为了流量而表演，而是将短视频作为助农工具——通过直播带货，她帮助当地牧民销售了大量蜂蜜、牛肉干、薰衣草等特色产品，带动了乡村振兴。她的真诚、实干与勇气打动了无数网友，被誉为‘新时代的巾帼英雄’。贺娇龙用行动证明，基层干部也可以借助新媒体平台，打破传统宣传壁垒，真正为百姓谋福利。她的‘策马奔腾’，不仅是视觉上的震撼，更是责任与担当的象征，因此感动全网。
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