Recently, a short-video creator dubbed the ‘Year-End Pig-Slaughtering Girl’ has gone viral for filming authentic rural pig-slaughtering rituals during Chinese New Year preparations, amassing over one million new followers in a short time. In her videos, she wears traditional attire and skillfully handles knives, participates in the slaughter, and processes pork—showcasing a lifestyle starkly different from urban life, sparking widespread online discussion. Some viewers questioned whether the content was scripted; in response, the local village committee clarified: ‘Everything shown is genuine documentation with no scripts or staged scenes.’Hailing from a mountainous village in Southwest China, the creator not only documents the traditional custom of slaughtering pigs for the Lunar New Year but also captures related festivities such as curing bacon, stuffing sausages, and community cooperation—evoking nostalgic memories of rural life for many. Experts note that such content resonates because it fulfills urban dwellers’ yearning for pastoral simplicity and offers a fresh platform for preserving intangible cultural heritage. However, as her popularity surges, balancing authenticity with the pressures of commercialization remains a key challenge for both the creator and content platforms.
近日，一位被称为‘杀年猪女孩’的短视频博主因拍摄农村杀年猪过程而迅速走红，短时间内涨粉超百万。视频中，她身着传统服饰，熟练操作刀具、参与宰杀、处理猪肉，展现出与城市生活截然不同的乡村风貌，引发网友热议。部分观众质疑内容是否经过剧本编排，对此，当地村委会明确回应称：‘所有内容均为真实记录，无任何剧本或摆拍。’该博主来自中国西南某山村，其视频不仅记录了年猪宰杀的传统习俗，还展现了腌腊肉、灌香肠、邻里互助等年节场景，唤起了许多人的乡土记忆。专家指出，这类内容之所以受欢迎，是因为它满足了都市人群对田园生活的向往，同时也为非遗民俗提供了新的传播渠道。值得注意的是，随着流量激增，如何在保持真实性的同时避免过度商业化，成为博主和平台共同面临的挑战。
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