Recently, news that ‘He Jiaolong has left’ sparked widespread attention on Chinese social media, with many netizens commenting, ‘A lot of people miss her,’ expressing nostalgia and support for this grassroots official who rose to fame through live-streaming. It should be clarified that ‘left’ here does not mean she has passed away, but rather that she is no longer serving as the Deputy Director of the Yili Prefecture Bureau of Culture and Tourism—a role that made her widely known. He gained popularity on platforms like Douyin (TikTok) through iconic videos such as galloping on horseback in the snow and promoting local Xinjiang specialties, becoming a symbol of innovative government-led media engagement. Her live streams and short videos significantly boosted regional tourism and agricultural product sales, earning her the affectionate nickname ‘the horseback deputy director.’ Although her official position has changed, the integrated model she pioneered—combining public administration, e-commerce, and cultural tourism—continues to influence grassroots governance and local promotion strategies. Many people miss her not just for her charisma, but because she embodies a new kind of civil servant: approachable, results-driven, and boldly innovative. Her departure from the post doesn’t mark the end of her influence; instead, it has drawn greater attention to the evolving role of local officials and the power of media in public service.
近日，一则‘贺娇龙走了’的消息在社交媒体上引发广泛关注。不少网友留言表示‘很多人想她’，表达了对这位曾因直播带货走红的基层干部的怀念与支持。需要澄清的是，‘走了’并非指离世，而是指她已不再担任此前广为人知的伊犁州文旅局副局长一职。贺娇龙因在抖音等平台以‘雪地策马’‘推介新疆特产’等形象迅速走红，成为政务新媒体创新的代表人物。她通过短视频和直播有效推动了当地旅游与农产品销售，被网友亲切称为‘马背上的副局长’。尽管职务有所调整，但她所开创的‘政务+电商+文旅’融合模式仍持续影响着基层治理与地方宣传方式。许多网友之所以‘想她’，不仅因为她的个人魅力，更因为她代表了一种亲民、实干、敢于创新的公职人员新形象。她的离开岗位并不意味着影响力的终结，反而激发了更多人对基层干部角色转变与媒体赋能公共事务的关注。
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