On January 16, 2024, Onvo (LeDao) officially launched the special ‘Ma Dao Cheng Gong’ edition of its all-new L60 electric SUV. As Onvo’s first mid-to-large intelligent electric SUV, the L60 has drawn significant attention since its debut. The ‘Ma Dao Cheng Gong’ (meaning ‘instant success’ in Chinese) special edition builds upon the L60’s core strengths—advanced smart cockpit, extended range, and high-efficiency electric drive system—while incorporating culturally inspired design elements and upgraded features.Named after a traditional Chinese idiom symbolizing swift success and auspicious beginnings, this special edition aligns with consumers’ hopes for prosperity at the start of the new year. It features exclusive metallic paint options, bespoke badging, premium suede interior trim with red contrast stitching, and a festive yet luxurious cabin ambiance. Standard equipment includes an advanced driver-assistance system, a 17.3-inch central touchscreen, and an 800V high-voltage fast-charging platform, delivering a CLTC-rated range of up to 705 kilometers.With the launch of the L60 ‘Ma Dao Cheng Gong’ edition, Onvo not only expands its product lineup but also demonstrates a deep understanding of Chinese cultural values and consumer expectations, positioning itself for strong momentum in the 2024 new energy SUV market.
2024年1月16日，乐道汽车正式推出其全新车型——乐道L60“马到成功”版。作为乐道品牌旗下首款中大型智能电动SUV，L60自发布以来便备受关注，而此次“马到成功”特别版的上市，不仅延续了L60在智能座舱、超长续航和高效电驱系统方面的核心优势，还融入了更具中国文化寓意的专属设计元素与配置升级。“马到成功”版命名取意于传统吉祥语，象征事业顺利、前程似锦，契合新年伊始用户对美好生活的期许。该版本在外观上新增专属金属漆色与定制徽标，内饰则采用高级麂皮材质与红色缝线点缀，营造出豪华且富有节日氛围的驾乘体验。同时，车辆标配高阶智能驾驶辅助系统、17.3英寸中控大屏以及800V高压快充平台，CLTC综合续航里程最高可达705公里。乐道L60“马到成功”版的上市，不仅丰富了产品矩阵，也展现了乐道汽车对中国市场文化与用户需求的深度理解，有望在2024年新能源SUV市场中实现“马到成功”。
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