Although the J-10CE is an advanced multirole fighter developed by China’s Aviation Industry Corporation, featuring sophisticated avionics, beyond-visual-range combat capabilities, and high maneuverability, it has not matched the export success of the jointly Sino-Pakistani developed JF-17 Thunder (also known as FC-1 Xiaolong). There are three main reasons for this: First, the JF-17 is positioned as a lightweight, low-cost, and cost-effective third-generation fighter, making it more suitable for budget-constrained developing nations. Second, Pakistan—co-developer and co-producer of the JF-17—actively markets the aircraft globally and offers flexible financing and local partnership options. Third, while the J-10CE delivers superior performance, it comes at a higher price and requires more complex maintenance, posing greater operational costs for smaller air forces. Additionally, the JF-17 already boasts a mature export ecosystem and real-world combat experience (e.g., in service with Myanmar and Nigeria), whereas the J-10CE only secured its first export deal (to Pakistan in 2021) recently, and is still building international recognition and trust. In today’s defense market, affordability and value often outweigh raw performance—key factors behind the JF-17’s stronger sales record.
尽管歼-10CE是中国航空工业集团推出的先进多用途战斗机，具备优秀的航电系统、超视距作战能力和较强的机动性，但在国际军贸市场上，其出口表现却不如中巴联合研制的“枭龙”（JF-17）战机。造成这一现象的主要原因有三：首先，“枭龙”定位为轻型、低成本、高性价比的三代机，更适合预算有限的发展中国家；其次，巴基斯坦作为“枭龙”的共同研发方和生产国，积极将其推向国际市场，并提供灵活的融资与本地化合作方案；第三，歼-10CE虽然性能更强，但价格更高、维护更复杂，对中小国家空军而言运营成本压力较大。此外，“枭龙”已形成成熟的出口体系和实战经验（如在缅甸、尼日利亚等国服役），而歼-10CE直到近年才实现出口（如巴基斯坦2021年采购），市场认知度和信任度尚在积累阶段。因此，在当前国际军贸环境下，性价比与可负担性往往比绝对性能更具决定性，这也是“枭龙”销量领先的关键所在。
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