Recently, Kweichow Moutai Co., Ltd. announced a new policy: private enterprises legally registered in Guizhou Province that have paid more than RMB 1 million in taxes are now eligible to purchase genuine Feitian Moutai liquor at the official retail price.According to the policy, qualified companies must submit tax payment certificates and related documents through an official platform. Once verified, they will receive a quota of 53% ABV Feitian Moutai bottles priced at RMB 1,499 per bottle—the standard government-guided retail price. This initiative aims to reward local high-performing businesses, support regional economic development, and bring greater order to the premium liquor market.Notably, the program is exclusively open to private enterprises registered and operating in Guizhou with good tax compliance records; state-owned enterprises and out-of-province companies are excluded. Moutai stated that, depending on implementation results, it may expand eligibility or adjust thresholds in the future. Industry experts view this move as both a demonstration of Moutai’s corporate social responsibility and a strategic effort to deepen integration between its brand and local economic growth.
近日，贵州茅台酒股份有限公司宣布一项新政策：凡在贵州省依法纳税超过100万元的民营企业，可获得申购平价飞天茅台酒的资格。这一举措旨在回馈本地优质企业，支持地方经济发展，同时规范高端白酒的市场流通秩序。根据规定，符合条件的企业需通过官方指定平台提交纳税证明及相关资料，经审核通过后，将获得一定数量的53度飞天茅台酒配额，价格为1499元/瓶（即官方指导零售价）。此举不仅有助于缓解市场上平价茅台“一瓶难求”的现象，也鼓励企业依法诚信纳税，形成良性互动。值得注意的是，该政策仅面向在贵州注册并实际经营、纳税信用良好的民营企业，不包括国有企业或外地企业。茅台方面表示，未来可能根据实施效果扩大覆盖范围或调整门槛。业内人士认为，这一措施既体现了茅台的社会责任担当，也有助于提升其品牌与地方经济的深度融合。
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