In 2025, Beijing achieved another milestone in commercial development, welcoming a record-breaking 1,068 brand ‘first stores’—a historic high that underscores the city’s growing appeal as an international consumption hub and its continuously improving business environment. A ‘first store’ refers to a brand’s inaugural outlet in a specific region, ranging from global and Asia debuts to China or Beijing premieres. These new stores span diverse sectors including luxury retail, fashion, specialty dining, and lifestyle services, enriching local consumer offerings and driving innovation in urban commercial formats. In recent years, Beijing’s municipal government has implemented supportive policies such as dedicated funding for first stores, streamlined approval processes, and the development of distinctive commercial districts to attract leading domestic and international brands. The influx of 1,068 first stores not only stimulated job creation and consumer spending but also elevated Beijing’s standing on the global retail map, providing strong momentum toward its goal of becoming a world-class international consumption center.
2025年，北京迎来商业发展的又一里程碑：全年共有1068家品牌首店落地京城。这一数字不仅创下历史新高，也彰显了北京作为国际消费中心城市的强大吸引力与营商环境的持续优化。所谓“首店”，是指品牌在某一区域开设的首家门店，包括全球首店、亚洲首店、中国首店及北京首店等不同层级。这些首店涵盖高端零售、潮流服饰、特色餐饮、生活方式等多个领域，不仅丰富了本地消费供给，也推动了城市商业业态的升级与创新。北京市政府近年来通过政策扶持、空间优化和营商环境改善，积极吸引国内外知名品牌入驻。例如，设立首店专项资金、简化审批流程、打造特色商圈等举措，为品牌落地提供了有力保障。1068家首店的集中涌入，不仅带动了就业与消费增长，更提升了北京在全球消费版图中的地位，为建设具有全球影响力的国际消费中心城市注入强劲动能。
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