Recently, Ya’an’s Yucheng District in Sichuan Province grandly launched the 2024 ‘Yucheng Year-End Pig Cultural Tourism Festival,’ themed around ‘Festive Flavors, Nostalgia, and Heritage.’ The event integrates folk culture, intangible cultural heritage exhibitions, culinary experiences, and rural tourism to create a distinctive cultural celebration rooted in western Sichuan traditions. Activities are simultaneously held in historic towns such as Shangli Ancient Town and Wangyu Ancient Town, featuring traditional customs like ceremonial pig slaughter, communal ‘baotang’ feasts (hotpot-style meals using fresh pork), and cured meat making—offering visitors an immersive taste of authentic local New Year festivities. The festival also includes booths for local agricultural products, intangible heritage craft markets, folk performances, and family-friendly interactive zones. By revitalizing regional traditions, the event not only preserves cultural memory but also drives rural revitalization and the integration of agriculture with tourism. As a key winter tourism brand in Ya’an, the ‘Year-End Pig Festival’ has become a catalyst for upgrading local cultural and tourism consumption.
近日，四川雅安雨城区隆重启幕2024年‘雨城年猪文化旅游活动’，以‘年味·乡愁·传承’为主题，融合民俗文化、非遗展示、美食体验与乡村旅游，打造独具川西特色的年节文旅盛宴。活动在上里古镇、望鱼古镇等历史文化名镇同步展开，通过杀年猪、刨汤宴、腊肉制作等传统年俗展演，让游客沉浸式感受川西坝子的浓浓年味。现场还设有农特产品展销、非遗手工艺市集、民俗表演及亲子互动体验区，既弘扬了地方传统文化，也助力乡村振兴和农旅融合发展。作为雅安冬季旅游的重要品牌活动，‘年猪文化节’不仅唤起人们对传统年俗的记忆，更成为推动区域文旅消费升级的新引擎。
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