Recently, Chery Automobile officially announced its ‘Three Major Upgrade Initiatives,’ aiming to comprehensively enhance its product offerings, technological capabilities, and brand strength as it accelerates its move into the global premium smart electric vehicle market. These three initiatives focus on ‘Product Experience Enhancement,’ ‘Intelligent & Electric Technology Advancement,’ and ‘Global Brand Elevation.’In terms of product experience, Chery will refine its vehicle design language, improve interior quality and human-machine interaction, and enhance NVH (Noise, Vibration, and Harshness) performance to deliver a more comfortable and premium driving experience. On the intelligent electric technology front, Chery will significantly increase R&D investment to advance its 800V high-voltage fast-charging platform, next-generation battery management systems, and advanced driver-assistance systems. The company plans to launch multiple new models equipped with Level 3 autonomous driving capabilities by 2025. Regarding global branding, Chery intends to deepen localized operations overseas and expand into key markets such as Europe, the Middle East, and Latin America, while boosting its international profile through motorsport participation and cultural collaborations.The launch of these three strategic upgrades marks a pivotal step in Chery’s transformation from a traditional Chinese automaker into a technology-driven global mobility brand, underscoring its determination to seize leadership in the era of electrification and intelligent mobility.
近日，奇瑞汽车正式宣布启动‘三大升级计划’，旨在全面提升其产品力、技术力与品牌力，加速向全球高端智能电动汽车市场迈进。这三大升级计划分别聚焦于‘产品体验升级’、‘智能电动技术升级’和‘全球化品牌升级’。在产品体验方面，奇瑞将优化整车设计语言，提升内饰质感与人机交互体验，并强化NVH（噪声、振动与声振粗糙度）性能，打造更舒适、更具品质感的驾乘环境。在智能电动技术领域，奇瑞将加大研发投入，推进800V高压快充平台、新一代电池管理系统以及高阶智能驾驶系统的落地应用，预计2025年前推出多款搭载L3级自动驾驶能力的新车型。而在品牌全球化方面，奇瑞计划深化海外本地化运营，拓展欧洲、中东、拉美等重点市场，并通过参与国际赛事、文化合作等方式提升品牌国际影响力。此次三大升级计划的发布，标志着奇瑞从传统自主品牌向科技驱动型全球车企的战略转型迈出关键一步，也彰显了其在新能源与智能化浪潮中抢占先机的决心。
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