Recently, China’s National Bureau of Statistics (NBS) responded to public concerns about consumption data by emphasizing that the current state of consumption should be assessed from multiple perspectives and dimensions. The bureau stressed that relying solely on a single indicator—such as total retail sales of consumer goods—fails to fully capture the true picture of household consumption. A comprehensive analysis must incorporate factors like household income, employment, price levels, consumption structure, and emerging consumption patterns.The NBS noted that with the growth of the digital economy, new forms of consumption—including online shopping, service-based spending, and green consumption—are expanding rapidly. Traditional metrics may not fully reflect these evolving trends. For instance, expenditures on services such as education, healthcare, and cultural entertainment now account for an increasing share of household budgets, yet these are often not directly captured in retail sales figures. Moreover, consumer behavior is becoming increasingly personalized and diversified, with notable differences across demographic groups and regions.Therefore, the NBS recommends using a combination of household surveys, enterprise operational data, and digital platform monitoring to build a more holistic and dynamic framework for analyzing consumption. This approach not only enables a more accurate understanding of economic trends but also provides a stronger evidence base for policymaking aimed at boosting consumption. Going forward, statistical authorities plan to further refine methodologies to better capture emerging consumption models and support high-quality economic development.
近日，国家统计局在回应社会对消费数据的关注时表示，应从多角度、多维度看待当前的消费形势。官方强调，仅凭单一指标（如社会消费品零售总额）难以全面反映居民消费的真实状况，需结合居民收入、就业、物价、消费结构及新兴消费模式等综合因素进行分析。国家统计局指出，随着数字经济的发展，线上消费、服务消费、绿色消费等新型消费形态快速增长，传统统计指标可能未能完全覆盖这些变化。例如，教育、医疗、文化娱乐等服务类支出在居民消费中的比重持续上升，而这些往往不直接体现在商品零售数据中。此外，居民消费行为也日益个性化、多元化，不同群体、不同地区的消费特征差异显著。因此，国家统计局建议，在研判消费趋势时，应综合运用住户调查、企业经营数据、平台经济监测等多种数据来源，构建更加立体、动态的消费分析体系。这不仅有助于更准确把握经济运行态势，也为制定促消费政策提供科学依据。未来，统计部门还将进一步优化统计方法，提升对新消费业态的捕捉能力，更好服务高质量发展大局。
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