In 2023, Italian supercar manufacturer Lamborghini announced it delivered a record 10,747 vehicles worldwide—the highest annual figure since the company’s founding in 1963. This marks the fifth consecutive year of record-breaking deliveries, underscoring the brand’s sustained momentum in the high-performance luxury segment.Lamborghini attributes this success to an optimized product lineup and robust global demand. Its current portfolio includes the V10-powered Huracán, the V12 Revuelto (successor to the Aventador), and the Urus SE—the brand’s first plug-in hybrid SUV. The Urus, launched in 2018, remains the best-selling model, accounting for nearly 60% of total deliveries.Regionally, the Americas—particularly the United States—remains Lamborghini’s largest market, followed by Europe, the Middle East, and the Asia-Pacific region. China, as a key player in the Asia-Pacific market, has significantly contributed to overall growth.Despite global economic uncertainties, Lamborghini continues to strengthen its competitiveness through technological innovation and electrification strategies. The company plans to electrify its entire lineup by 2025, gradually transitioning toward high-performance plug-in hybrids and eventually fully electric platforms. This record-breaking delivery milestone not only reflects strong consumer confidence in the Lamborghini brand but also signals its promising future in the luxury performance vehicle sector.
2023年，意大利超跑制造商兰博基尼（Lamborghini）宣布全年交付10,747辆汽车，创下品牌自1963年成立以来的历史新高。这一成绩不仅连续第五年刷新交付纪录，也标志着其在高端性能车市场中的持续增长势头。兰博基尼将这一成功归功于其产品线的优化和全球市场的强劲需求。目前，其主力车型包括搭载V10发动机的Huracán、V12动力的Aventador继任者Revuelto，以及首款插电式混合动力SUV——Urus SE。尤其是Urus系列，自2018年推出以来已成为品牌最畅销车型，贡献了总销量的近六成。从区域市场来看，美洲地区（尤其是美国）依然是兰博基尼最大的销售市场，其次为欧洲、中东及亚太地区。中国作为亚太区的重要市场，也对整体增长起到了关键推动作用。尽管全球经济面临不确定性，兰博基尼仍通过技术创新与电动化战略保持竞争力。公司计划到2025年实现全系车型电气化，并逐步向高性能混合动力乃至纯电动平台过渡。这一创纪录的交付数据不仅体现了消费者对兰博基尼品牌的高度认可，也预示着其在豪华性能车领域的未来潜力。
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