In June 2023, actor Wang Hao officially became the brand ambassador for BAIC Off-Road (Beijing Off-Road), marking the start of his one-year partnership promoting the iconic Chinese SUV brand. Over the past year, Wang has effectively conveyed Beijing Off-Road’s core values—professionalism, reliability, and boundless exploration—through his rugged yet approachable image. Leveraging social media platforms, he engaged audiences with authentic content such as off-road test drives, outdoor adventure vlogs, and live-streamed interactions, significantly boosting visibility for key models like the BJ40 and BJ60. According to internal data, online inquiries for Beijing Off-Road vehicles rose notably during his tenure, with sales of certain models increasing by over 30% year-on-year. Beyond commercial success, Wang Hao embodied the spirit of off-roading—freedom, courage, and responsibility—creating an emotional connection between the brand and its users. To commemorate this milestone anniversary, Beijing Off-Road has launched special fan appreciation events and hinted at upcoming collaborations and product upgrades. This partnership represents not only a win-win between celebrity and brand but also a significant step in making domestic off-road vehicles more accessible and integrated into everyday lifestyles.
2023年6月，演员王昊正式成为北京越野品牌代言人，开启为其带货推广的旅程。一年来，他凭借硬朗形象与真实亲和力，成功将北京越野“专业、可靠、探索无界”的品牌精神传递给广大消费者。在社交媒体平台，王昊通过试驾体验、户外探险内容以及互动直播等形式，深度参与产品展示，不仅提升了BJ40、BJ60等主力车型的关注度，也助力品牌在年轻群体中建立更强认知。数据显示，在其代言期间，北京越野相关车型线上咨询量显著增长，部分车型销量同比提升超过30%。更重要的是，王昊以自身行动诠释了越野文化所代表的自由、勇气与责任感，使品牌价值与用户情感产生共鸣。值此一周年之际，北京越野官方也特别推出纪念活动，感谢粉丝与用户的长期支持，并预告未来将有更多跨界合作与产品升级计划。王昊与北京越野的合作，不仅是明星与品牌的双赢，更是国产越野走向大众化、生活化的重要一步。
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