Recently, Tian Pujun’s team issued an official response regarding the controversy surrounding her recent livestream e-commerce event. During a livestream promoting a beauty product, Tian faced criticism for allegedly using exaggerated and unsubstantiated claims, which sparked consumer skepticism and public debate. Some viewers pointed out a significant gap between the product’s actual performance and its portrayal during the broadcast, raising concerns about false advertising.In response, Tian’s team released a statement clarifying that the promotional content was based on information provided by the brand. They added that they have immediately contacted the brand for verification and initiated an internal review of the product in question. The team emphasized their commitment to consumer responsibility and pledged to take corrective actions and assume accountability if any misrepresentation is confirmed. Tian also personally apologized on social media, vowing to strengthen the vetting process for future product collaborations to prevent similar incidents.Industry experts note that as livestream commerce continues to grow rapidly, influencers and their teams must shoulder greater professional and legal responsibilities. This incident serves as a reminder for public figures to exercise greater diligence in commercial partnerships, ensuring all claims are truthful, compliant, and protective of both their reputation and consumer rights.
近日，田朴珺团队就其近期直播带货中出现的争议事件作出正式回应。此前，田朴珺在一场直播中推广某款美容产品时，因宣传用语被指夸大其词、缺乏科学依据，引发消费者质疑和舆论关注。部分网友指出，该产品实际效果与直播中描述存在较大差距，涉嫌虚假宣传。对此，田朴珺团队发布声明称，直播内容基于品牌方提供的资料进行介绍，团队已第一时间与品牌方沟通核实，并对相关产品展开内部复核。团队强调，始终秉持对消费者负责的态度，若确有不当宣传，将立即整改并承担相应责任。同时，田朴珺本人也在社交媒体上致歉，表示将加强对合作产品的审核流程，避免类似问题再次发生。业内人士指出，随着直播带货行业的快速发展，主播及其团队需承担更多专业与法律责任。此次事件也提醒公众人物在商业合作中应更加审慎，确保信息真实、合规，以维护自身信誉与消费者权益。
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