In response to the aging population and to unlock the consumption potential of older adults, Shenzhen has recently launched the ‘Silver Consumption Promotion Initiative.’ This initiative focuses on meeting the needs of seniors in areas such as health care, elderly care, cultural tourism, and smart products. Through policy guidance, scenario-based development, and market cultivation, it aims to upgrade the supply of age-friendly products and services. Specific measures include supporting businesses in developing senior-friendly smart devices, improving community-based elderly care facilities, organizing senior-focused consumer festivals, issuing targeted consumption vouchers, and creating age-inclusive commercial districts. Additionally, Shenzhen will enhance inter-departmental coordination and encourage financial institutions to offer tailored consumer financial products for older adults, thereby improving convenience and security in their spending. This initiative not only taps into the vast potential of the ‘silver economy’ but also promotes a more balanced and high-quality urban consumption structure, offering a ‘Shenzhen model’ for exploring new consumption pathways in an aging society.
为积极应对人口老龄化趋势，激发银发群体消费潜力，深圳市近期启动了‘银发消费促进行动’。该行动聚焦老年人在健康、养老、文旅、智能产品等领域的消费需求，通过政策引导、场景打造和市场培育，推动适老化产品与服务供给升级。具体举措包括：支持企业开发适老化智能终端、优化社区养老服务设施、举办老年消费节、发放专项消费券，以及建设老年友好型商业街区等。同时，深圳还将加强跨部门协同，鼓励金融机构推出适合老年人的消费金融产品，提升老年群体的消费便利性与安全感。此次行动不仅有助于释放‘银发经济’的巨大潜力，也将促进城市消费结构优化和高质量发展，为全国探索老龄社会下的消费新路径提供‘深圳样本’。
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