Since launching its ‘Fat-to-Fit’ strategy—transforming large-format stores into smaller, community-oriented outlets—in 2022, Yonghui Superstores has been implementing the initiative for over 20 months. The goal was to streamline store formats, reduce operating costs, and improve labor and space efficiency amid intense retail competition and shifting consumer behaviors. While some remodeled stores have seen improved foot traffic and repeat purchase rates, the company’s overall financial performance remains under pressure. According to recent financial reports, Yonghui continued to report net losses throughout 2023 and into early 2024, driven by high rental and labor costs, suboptimal supply chain efficiency, and accelerating consumer migration to online platforms. Although the ‘Fat-to-Fit’ initiative has shown localized success, it has yet to establish a scalable and profitable model capable of reversing the company’s broader losses. Analysts suggest that Yonghui must make further breakthroughs in digital transformation, product competitiveness, and operational precision to regain growth momentum in the fiercely competitive new retail landscape.
自2022年启动‘胖改’（即对大型门店进行小型化、社区化改造）战略以来，永辉超市已推进超过20个月。该举措旨在通过优化门店结构、降低运营成本、提升人效与坪效，以应对零售行业激烈竞争和消费习惯变化。然而，尽管部分改造门店在客流和复购率上有所改善，整体财务表现仍难言乐观。根据最新财报，永辉在2023年及2024年初持续录得净亏损，主因包括高企的租金人力成本、供应链效率未达预期，以及消费者转向线上平台的趋势加剧。‘胖改’虽在局部区域取得成效，但尚未形成可快速复制的盈利模型，难以扭转公司整体亏损局面。分析人士指出，永辉需在数字化转型、商品力提升和精细化运营方面进一步突破，方能在激烈的新零售竞争中重获增长动能。
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