Recently, a rumor circulated online claiming that ‘Bilibili (B Station) now requires users to subscribe to a premium membership to watch all videos,’ causing concern among some users. In response, Bilibili officially clarified that this claim is entirely false.Bilibili emphasized that the platform remains committed to its core principle of free access. The vast majority of video content is freely available to all users without requiring any membership. Premium memberships offer additional benefits—such as higher video quality, early access to select anime series, and exclusive emoticons—but are not necessary for watching regular videos.This misinformation may stem from a misunderstanding of Bilibili’s content strategy. Indeed, a limited number of licensed or exclusive titles (such as certain new anime episodes or films) may require a membership or pay-per-view access—a common industry practice—but this does not affect the platform’s overall free-access model.Bilibili urges users to rely on official channels for accurate information and avoid spreading unverified rumors. The platform will continue improving user experience while balancing creator rights and viewer accessibility.In short, users need not worry about being forced to purchase a membership to watch videos—Bilibili remains a community centered on free content, supplemented by optional premium services.
近日，网络上流传一则消息称‘B站（哔哩哔哩）要求用户必须开通大会员才能观看所有视频’，引发部分用户担忧。对此，B站官方迅速作出回应，明确辟谣：该说法纯属不实信息。B站强调，平台始终坚持免费开放的核心原则，绝大多数视频内容对所有用户免费开放，无需会员即可正常观看。大会员服务仅为用户提供额外权益，例如更高画质、抢先观看部分番剧、专属表情包等，并非观看普通视频的必要条件。此次谣言可能源于对B站部分内容策略的误解。确实，B站对少量版权合作内容（如部分新番动画或独家影视）设置了会员专享或付费点播机制，但这属于行业通行做法，并不影响平台整体免费观看的基本模式。B站呼吁广大用户关注官方渠道发布的信息，勿轻信和传播未经核实的网络传言。同时，平台将持续优化用户体验，在保障创作者权益与用户自由之间寻求平衡。总之，用户无需担心‘看视频必须开会员’的问题，B站仍是一个以免费内容为主、多元服务为辅的视频社区。
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