Recently, online rumors about the proposed dissolution of the joint venture between ‘Three Sheep’ (real name: Zhang Qingyang), a well-known Chinese livestreamer, and Xiao Xiang Da E (XXDE), a leading MCN agency specializing in gaming and entertainment content creators, have drawn widespread attention. The two parties established the joint company in 2022 to integrate resources and expand their presence in livestream e-commerce and content ecosystems.According to business information platforms like Tianyancha, the company has indeed filed a simplified deregistration notice and entered the statutory public announcement period. However, it’s important to note that ‘proposed deregistration’ is not the same as official dissolution—it is merely a procedural step that may result from business restructuring, equity realignment, or strategic shifts. Neither party has issued an official statement, and there is no evidence suggesting their collaboration has completely ended.Industry analysts suggest this move reflects the accelerating consolidation in China’s livestreaming sector and MCNs’ efforts to streamline their portfolios. As platform policies evolve and traffic-driven growth slows, some early-stage collaborative projects may be phased out due to underperformance. Nevertheless, this does not necessarily preclude future cooperation between the two parties in other areas. The public should view such routine corporate adjustments rationally and avoid overinterpretation.
近日，网络上流传‘三只羊与小象大鹅合资公司拟注销’的消息，引发广泛关注。三只羊（本名：张庆杨）是国内知名带货主播，以幽默风格和高转化率著称；小象大鹅则是国内头部MCN机构之一，专注于孵化和运营游戏、娱乐类内容创作者。双方曾于2022年合资成立公司，旨在整合资源、拓展直播电商与内容生态。据天眼查等企业信息平台显示，该公司确已发布简易注销公告，进入法定公示期。但需注意的是，‘拟注销’并不等同于已注销，仅为程序性步骤，可能出于业务调整、股权重组或战略转型等多重原因。目前双方均未就此事发表正式声明，也无证据表明合作关系已彻底终止。业内分析认为，此次注销动作或反映当前直播行业洗牌加速、MCN机构优化资产结构的趋势。随着平台规则变化与流量红利消退，部分早期合作项目可能因效益未达预期而被清理。不过，这并不必然影响双方在其他领域的继续合作。公众应理性看待企业正常经营调整，避免过度解读。
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