Recently, TV host Shen Mengchen posted a video on social media debunking the myth of ‘luxury brand overstock’ or ‘factory surplus’ items, sparking widespread attention. She clearly stated that most products marketed as ‘original factory overruns,’ ‘leftover stock,’ or ‘factory leaks’ are counterfeit. Genuine luxury brands maintain extremely strict quality control and distribution channels, and rarely—if ever—allow imperfect or excess inventory to enter the market, especially not at drastically discounted prices. Shen emphasized that authentic luxury goods have a complete traceability system from design and production to retail. If an item is priced significantly below official retail value, it is almost certainly fake. She urged consumers not to fall for marketing claims of ‘discounted genuine items’ and to stay vigilant against scams. This educational effort not only raises public awareness about counterfeit luxury goods but also highlights how celebrities can positively use their influence to promote consumer literacy.
近日，主持人沈梦辰在社交平台上发布视频，科普所谓‘奢侈品尾单货’的真相，引发广泛关注。她明确指出，市面上宣称是‘原单’‘尾单’‘工厂流出’的奢侈品，绝大多数都是假货。所谓‘尾单’，通常指品牌在生产过程中因微小瑕疵或订单取消而剩余的库存商品，但奢侈品牌对品质和渠道控制极为严格，几乎不会将此类商品流入市场，更不会以极低价格出售。沈梦辰强调，真正的奢侈品从设计、生产到销售都有完整的溯源体系，若价格远低于官方售价，基本可判定为仿冒品。她提醒消费者不要轻信‘低价正品’的营销话术，避免上当受骗。此次科普不仅提升了公众对奢侈品真伪的认知，也反映了明星利用自身影响力传播消费常识的积极作用。
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