‘Encouraging more people to step onto ice rinks and into snowfields’ is a key initiative to promote the popularization of winter sports and implement the national strategy of nationwide fitness. Following the successful hosting of the Beijing 2022 Winter Olympics, China’s winter sports have entered an unprecedented period of opportunity. The government has adopted multiple measures—such as improving winter sports infrastructure, integrating ice and snow programs into school curricula, organizing mass-participation winter events, and offering public subsidies—to lower barriers to entry and boost public enthusiasm. Indoor ice rinks and outdoor ski resorts are being built across the country, advancing the strategy of ‘expanding winter sports from the north to the south, west, and east,’ making these activities accessible beyond traditional northern regions. Meanwhile, through digital technologies and new media, winter sports culture has gained widespread appeal, attracting participants of all ages—from youth to seniors. This not only enhances public health but also drives high-quality growth in the winter sports industry, contributing to China’s goal of becoming a sporting powerhouse and supporting regional economic transformation. Going forward, continued improvements in service provision, talent development, and public engagement will help realize the vision of ‘300 million people participating in winter sports’ and bring the joy of ice and snow to even more citizens.
‘带动更多群众走向冰场、走进雪场’是推动冰雪运动普及和全民健身国家战略的重要举措。随着2022年北京冬奥会的成功举办，中国冰雪运动迎来了前所未有的发展机遇。国家通过完善冰雪基础设施、推广校园冰雪课程、举办大众冰雪赛事、提供惠民补贴等多种方式，降低群众参与门槛，激发全民参与热情。各地因地制宜建设室内滑冰馆、户外滑雪场，推动‘北冰南展西扩东进’，使冰雪运动不再局限于北方地区，而是逐步走向全国。同时，借助科技手段和新媒体传播，冰雪文化深入人心，青少年、老年人等不同群体纷纷加入冰雪运动行列。这不仅有助于提升国民身体素质，也促进了冰雪产业的高质量发展，为体育强国建设和区域经济转型升级注入新动能。未来，持续优化服务供给、加强人才培养、营造浓厚氛围，将让更多人享受冰雪运动的乐趣，实现‘三亿人参与冰雪运动’的愿景。
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