On the traditional Chinese Laba Festival in 2024, Liu Qiangdong, founder of JD.com, once again fulfilled his promise to ‘never forget his roots and give back to his hometown’ by personally purchasing over 10,000 New Year gift packages and distributing them free of charge to fellow villagers in Suqian, Jiangsu Province—his hometown. This heartwarming initiative, now a recurring annual tradition ahead of the Spring Festival, includes essential and festive items such as cooking oil, nuts, beverages, and Spring Festival couplets, benefiting tens of thousands of households across multiple townships in Suqian. Liu, who grew up in a rural family, stated that he deeply understands the villagers’ anticipation for the Lunar New Year and hopes this gesture conveys warmth and good wishes. Beyond demonstrating corporate social responsibility, his action reflects a profound sense of hometown affection. Against the backdrop of China’s ongoing rural revitalization strategy, Liu’s tangible support for his community encourages broader public participation in rural charity and agricultural assistance, contributing positively to the goal of common prosperity.
2024年腊八节，京东集团创始人刘强东再次践行其‘不忘家乡、回馈乡亲’的承诺，自掏腰包下单万件年货，免费送给宿迁老家的父老乡亲。这一暖心举动已连续多年开展，成为当地春节前的重要传统。据悉，此次年货包括粮油、坚果、饮料、春联等实用且富有年味的物品，覆盖宿迁多个乡镇，惠及上万户家庭。刘强东表示，自己出身农村，深知乡亲们对过年的期盼，希望通过这种方式传递温暖与祝福。此举不仅体现了企业家的社会责任感，也彰显了浓厚的乡土情怀。在乡村振兴战略持续推进的背景下，刘强东以实际行动支持家乡发展，带动更多人关注并参与公益助农行动，为共同富裕注入正能量。
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