Recently, Lu Weibing, Senior Vice President of Xiaomi Group and General Manager of the Redmi brand, officially announced that Wang Teng, Redmi’s Product Director, will take over as the main presenter for future Redmi product launch events. This personnel change reflects Redmi’s ongoing efforts to modernize its organizational structure and communication strategy. As a core team member deeply involved in Redmi’s product lineup, Wang Teng has led the product definition and marketing campaigns for multiple best-selling models, demonstrating a strong grasp of user needs and product development cycles. Lu Weibing stated that this move aims to inject fresh energy into the brand and strengthen Redmi’s identity as a provider of ‘extreme value-for-money’ and ‘hardcore technology’ through a communication style more resonant with younger audiences. Although Lu will appear less frequently on stage, he will remain deeply engaged in strategic product decisions. This transition not only highlights Redmi’s robust internal talent pipeline but also signals a new phase of evolution amid intense market competition. Going forward, Wang Teng is expected to leverage his technical expertise and user insights to drive Redmi’s global expansion and product innovation.
近日，小米集团高级副总裁、Redmi品牌总经理卢伟冰正式宣布，将由Redmi产品总监王腾接棒担任未来Redmi新品发布会的主讲人。这一人事调整标志着Redmi品牌在组织架构和传播策略上的进一步年轻化与专业化。作为长期深耕Redmi产品线的核心成员，王腾曾主导多款热销机型的产品定义与市场推广，对用户需求和产品节奏有着深刻理解。卢伟冰表示，此举旨在为品牌注入更多活力，并通过更贴近年轻用户的表达方式，强化Redmi‘极致性价比’与‘硬核科技’的品牌形象。尽管卢伟冰本人将不再频繁登台，但他仍会深度参与产品战略与关键决策。此次交接不仅是Redmi内部人才梯队建设的体现，也预示着品牌在激烈市场竞争中持续进化的新阶段。未来，王腾将以其技术背景与用户洞察力，继续推动Redmi在全球市场的扩张与产品创新。
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