Recently, market rumors claimed that Anta Sports acquired a stake in the German sportswear brand PUMA SE for €1.5 billion. However, this report has been verified as false. To date, Anta has not issued any official announcement regarding the acquisition of PUMA shares, and PUMA’s former parent company, Kering, has also not disclosed any such transaction. In fact, PUMA has operated as an independent publicly listed company since 2019, no longer under Kering’s ownership. While Anta has indeed accelerated its global expansion—such as through its participation in the acquisition of Amer Sports, gaining control over premium outdoor brands like Arc’teryx and Salomon—there is no factual basis for the alleged €1.5 billion equity purchase of PUMA. Such rumors likely stem from market overinterpretation or misinformation about Anta’s international strategy. Investors and consumers should rely on official corporate disclosures and treat unverified market speculation with caution.
近日，有市场传闻称安踏体育以15亿欧元收购德国运动品牌PUMA SE的股权。然而，经核实，该消息并不属实。截至目前，安踏官方并未发布任何关于收购PUMA股权的公告，PUMA母公司开云集团（Kering）也未披露相关交易信息。事实上，PUMA自2019年起已不再隶属于开云集团，而是作为独立上市公司运营。安踏近年来确实在加速国际化布局，例如通过参与收购Amer Sports（亚玛芬体育）并控股始祖鸟、Salomon等高端户外品牌，但其对PUMA的所谓‘15亿欧元股权收购’并无事实依据。此类传闻可能源于市场对安踏全球化战略的过度解读或误传。投资者和消费者应以企业官方披露信息为准，谨慎对待未经证实的市场传言。
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