Recently, a video went viral online showing Liu Qiangdong, founder of JD.com, using a village loudspeaker in his hometown of Suqian, Jiangsu Province, to announce that free New Year’s goods were being distributed to local villagers. In the clip, the loudspeaker broadcasts in local dialect: “Liu Qiangdong is giving out New Year gifts for everyone! Come quickly to the village committee office to collect them!” The gesture sparked widespread discussion online, with many praising Liu for staying true to his roots and giving back to his community.This isn’t the first time Liu has supported his hometown. Over the years, he has contributed through educational funds, infrastructure investments, and job creation in Suqian. This year’s distribution includes essential Spring Festival items such as cooking oil, nuts, and beverages, benefiting hundreds of households. The act not only reflects an entrepreneur’s sense of social responsibility but also conveys deep emotional ties to his native soil.As the Chinese New Year approaches, this down-to-earth approach has bridged the gap between a successful business leader and his fellow villagers, offering a heartwarming example of how those who achieve success can meaningfully support their communities. Liu has often stated publicly that he never forgets his rural origins and hopes to use his resources to improve others’ lives—a sentiment clearly demonstrated once again by this generous gesture.
近日，一则关于京东创始人刘强东在其老家江苏宿迁使用大喇叭通知乡亲们领取年货的视频在网络上走红。视频中，村里的大喇叭用方言广播：‘刘强东给全村发年货啦！大家快来村委会领取！’这一举动迅速引发网友热议，不少人称赞其不忘本、回馈家乡的善举。据了解，这并非刘强东首次为家乡送福利。多年来，他通过设立教育基金、投资基础设施、提供就业岗位等方式持续支持宿迁发展。此次年货发放涵盖粮油、坚果、饮料等春节必备物资，惠及全村数百户家庭。此举不仅体现了企业家的社会责任感，也展现了浓厚的乡土情怀。在传统节日临近之际，这种“接地气”的方式拉近了企业家与乡亲之间的距离，也让公众看到了成功人士对故土的深情回馈。刘强东曾多次公开表示，自己始终记得是从农村走出来的，希望用自己的能力帮助更多人改善生活。这一事件再次印证了他‘取之于社会，用之于社会’的理念。
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