Recently, the name of He Jiaolong was mentioned in the government work report of Xinjiang Uygur Autonomous Region, drawing widespread attention. As the Deputy Director of the Culture and Tourism Bureau of Ili Prefecture, He Jiaolong has actively promoted Xinjiang’s distinctive agricultural products and tourism resources through short videos and live-streaming e-commerce, becoming a representative example of an ‘internet-famous official’. Her inclusion in the government work report reflects the recognition of grassroots officials’ innovative practices and the achievements of digital economic development by the Xinjiang government.The report emphasized ‘leveraging the exemplary role of advanced models like He Jiaolong’, highlighting the use of internet technologies to support rural revitalization and regional economic transformation. This statement not only acknowledges individual efforts but also signals Xinjiang’s commitment to promoting e-commerce and integrating agriculture with tourism. In recent years, live-streaming e-commerce has boosted sales of local specialties (such as Hami melons, grapes, and lavender) and increased incomes for farmers and herders, with He Jiaolong being a prominent practitioner of this model.This move also demonstrates the Xinjiang government’s adaptability to digital trends and its encouragement of officials to innovate and serve the public. By showcasing such role models, Xinjiang aims to further strengthen the integration of the internet economy with real-world industries, injecting new momentum into rural revitalization.
近日，新疆维吾尔自治区政府工作报告中提及了贺娇龙的名字，引发广泛关注。贺娇龙作为新疆伊犁州文旅局副局长，近年来通过短视频和直播带货等方式，积极推广新疆特色农产品和旅游资源，成为‘网红干部’的典型代表。她的名字被写入政府工作报告，体现了新疆政府对基层干部创新实践和数字经济发展成果的认可。工作报告中指出，要‘发挥贺娇龙等先进典型的示范作用’，强调利用互联网新技术助力乡村振兴和区域经济转型。这一表述不仅是对个人工作的肯定，更是新疆推动电商新业态、拓展农旅融合模式的重要信号。近年来，新疆通过直播电商带动了特色产业（如哈密瓜、葡萄、薰衣草等）的销售，促进了农牧民增收，贺娇龙正是这一模式的突出践行者。此举也反映出新疆政府积极适应数字化趋势，鼓励干部敢于创新、服务群众的工作导向。通过树立此类榜样，新疆将进一步强化互联网经济与实体经济结合，为乡村振兴注入新动力。
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