Recently, Beijing Off-Road announced its product plan leading up to 2026, revealing that six new models will be launched, covering both rugged off-road and urban SUV markets. This strategic move aims to accelerate electrification transformation and strengthen the brand’s technological leadership in the off-road segment. The new vehicles will be built on an upgraded professional off-road platform, featuring pure electric and hybrid powertrains to meet both outdoor adventure and daily commuting needs. The lineup is expected to include an all-electric version of the全新BJ40, a next-generation iteration of the large luxury off-roader BJ80, and globally oriented international products. Beijing Off-Road emphasized that the new models will retain the brand’s classic rugged design language while incorporating intelligent connectivity and autonomous driving technologies to enhance the digital experience. This major product rollout is not only a renewal of the lineup but also a key step for Beijing Off-Road to respond to market competition and embrace new energy trends, likely further consolidating its benchmark status in China’s off-road vehicle sector.
近日，北京越野宣布了其2026年前的产品规划，将推出6款全新车型，覆盖硬派越野与城市SUV市场。这一战略布局旨在加速电动化转型，强化品牌在越野细分市场的技术领先地位。新车将基于升级后的专业越野平台打造，涵盖纯电与混合动力系统，兼顾户外探险与日常通勤需求。预计包括全新BJ40的电动版、大型豪华越野车BJ80的换代车型以及面向全球市场的国际化产品。北京越野强调，新产品将延续品牌经典的硬派设计语言，同时引入智能网联与自动驾驶技术，提升科技体验。此次大规模推新，不仅是产品线革新，更是北京越野应对市场竞争、拥抱新能源趋势的关键举措，有望进一步巩固其在中国越野车领域的标杆地位。
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