In Sunzhen Town, Xiangcheng County, Zhoukou City, Henan Province, China, there is a renowned title—”Hometown of Chinese Spring Festival Couplets.” Over 70% of the printed Spring Festival couplets in the national market, especially the popular “Wannianhong” (Everlasting Red) style, originate from this seemingly ordinary yet vibrant town.The couplet industry in Sunzhen began in the 1980s and has developed over decades into a complete industrial chain. Using large-scale, mechanized production methods combined with traditional calligraphy art and modern printing technology, the town produces couplets with high efficiency and controllable costs. These products are not only vibrant in color and fade-resistant (hence the name “Wannianhong”), but also affordable, making them widely popular among consumers across China.This industry has not only boosted local employment and economic development but also established Sunzhen as a key supplier of cultural goods for the Spring Festival. Each year, before the Chinese New Year, hundreds of millions of couplets are shipped from here to all parts of the country and even overseas markets, carrying people’s blessings and hopes for the new year. Through these red-paper couplets with black inscriptions, Sunzhen transmits rich cultural traditions and confidence, serving as a vivid example of the successful integration of traditional Chinese culture and modern industry.
在中国河南省周口市项城县的孙店镇，有一个响亮的称号——“中国春联之乡”。全国市场上超过70%的印刷春联，尤其是备受喜爱的“万年红”款式，都产自这个看似普通却充满活力的乡镇。孙店镇的春联产业始于上世纪80年代，经过数十年的发展，已经形成了完整的产业链。当地采用规模化、机械化的生产方式，结合传统书法艺术和现代印刷技术，生产效率高、成本可控，使春联不仅色彩鲜艳、持久不褪色（“万年红”因而得名），而且价格亲民，广受全国消费者欢迎。这一产业不仅带动了本地就业和经济发展，也让孙店镇成为春节文化用品的重要供应基地。每年春节前，数以亿计的春联从这里发往全国各地，甚至海外市场，承载着人们对新年的祝福与期盼。孙店镇用一张张红纸黑字的春联，传递了浓浓的年味和文化自信，成为中国传统文化与现代产业成功结合的生动案例。
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