Recently, He Jiaolong, former deputy head of Zhaosu County, was mentioned in the government work report of Xinjiang Uygur Autonomous Region, drawing widespread media attention. Known as the ‘internet-famous official,’ He gained popularity by promoting local tourism and agricultural products through live streaming. Her innovative approach has been recognized as a model for public servants leveraging new media to boost rural revitalization. The government work report highlights her contributions, underscoring the regional government’s support for cadres who adopt digital strategies to enhance public service and economic development. This reflects a broader trend of civil servants transforming their roles in the digital era, using personal influence and online platforms to drive local growth and cultural promotion, injecting new momentum into rural revitalization efforts.
近日，新疆维吾尔自治区政府工作报告中提及原昭苏县副县长贺娇龙，引发媒体广泛关注与热议。贺娇龙因借助网络直播推广当地旅游和农产品而走红，其“网红局长”的形象成为公职人员创新履职的代表。政府工作报告肯定其利用新媒体助力乡村振兴的实践，被视为新疆基层干部积极拥抱互联网、拓展服务模式的典范。此举不仅体现政府对干部创新工作的鼓励，也折射出数字化时代公务人员角色转型的新趋势——通过个人影响力与新媒体渠道，有效推动地方经济与文化传播，为乡村振兴注入新动能。
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