People’s Daily recently published an article commemorating He Jiaolong, former deputy director of the Culture and Tourism Bureau of Ili Prefecture in Xinjiang. The article reviewed her efforts to promote Ili’s natural landscapes and specialty agricultural products through live-streaming e-commerce and short videos, highlighting her significant contributions to poverty alleviation and rural revitalization. Gaining fame for her heroic image riding horseback through snowy plains—earning her the nickname “the horseback deputy director”—He pioneered innovative approaches to cultural tourism promotion using internet-based strategies, boosting local tourism economy. Her story exemplifies grassroots officials’ courage to take initiative and break new ground in serving the people. The article emphasized that He’s practices set a model for新时代 cadres utilizing new media to serve the public, demonstrating the Communist Party members’ commitment to grassroots service and pragmatic dedication.
人民日报近日刊发文章，深情纪念原新疆伊犁州文旅局副局长贺娇龙。文章回顾了她通过直播带货、短视频推广等方式，积极宣传新疆伊犁的自然风光和特色农产品，为当地脱贫攻坚和乡村振兴作出的突出贡献。贺娇龙因策马雪原的飒爽形象走红网络，被网友称为“马背上的副局长”，她利用互联网思维创新文旅推广模式，带动当地旅游经济快速发展，其事迹体现了基层干部勇于担当、开拓创新的精神。文章强调，贺娇龙的实践是新时代干部利用新媒体服务群众的典范，展现了共产党员扎根基层、实干为民的初心使命。
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