Recently, electric bicycles compliant with China’s new national standards—dubbed “new-standard e-bikes”—have faced a chilly market reception. Media reports indicate that some urban e-bike stores recorded zero sales over an entire week, drawing industry attention. The new standard imposes strict limits on vehicle weight (no more than 55 kg), maximum speed (capped at 25 km/h), and mandates pedal-assist functionality—all aimed at improving road safety and traffic order. However, consumers widely complain that the compliant models suffer from insufficient power, reduced range, and diminished practicality, especially in hilly areas or cities requiring longer commutes.Price hikes further dampen demand. Compliant models are generally more expensive, while older non-compliant bikes are banned from registration, prompting many buyers to delay purchases. As one retailer lamented, “We used to sell over ten units a day; now we can’t sell even one in a week.” Industry experts suggest that smoother policy implementation—accompanied by transitional support and consumer education—is essential. Without it, legitimate safety goals may inadvertently suppress demand and hinder the adoption of eco-friendly transportation. Striking a balance between regulation and user needs will be crucial for the sector’s sustainable growth.
近期，被称为“新国标电驴”的电动自行车因强制执行新版国家标准而引发市场冷遇。据媒体报道，部分城市电动车门店出现一周内零销量的情况，引发行业关注。新国标对电动自行车的整车质量、最高时速、电机功率等作出严格限制：整车重量不得超过55公斤，最高设计车速不超过25公里/小时，且必须配备脚踏骑行功能。这些规定旨在提升道路安全、规范交通秩序，但消费者普遍反映新车型动力不足、续航缩水、实用性下降，尤其在坡道多或通勤距离较长的城市，使用体验大打折扣。此外，价格因素也成为阻碍销售的重要原因。合规新车普遍售价上涨，而旧款超标车被禁止上牌，导致不少消费者持币观望。有商家坦言：“以前一天能卖十几辆，现在一周都卖不出去一辆。”业内人士指出，政策落地需配套更完善的过渡方案和用户引导，否则可能抑制消费需求，影响绿色出行推广。未来，如何在安全规范与用户需求之间取得平衡，将成为电动自行车行业发展的关键。
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