Recently, the new product launched by tea beverage brand ‘Heytea’ sparked heated discussions due to its unique smell, with some consumers complaining on social media that it tastes ‘like a monkey’s armpit.’ This metaphor quickly became a viral topic online. It is reported that the product might use a special fermentation process or ingredient, resulting in a scent reminiscent of animal glandular musk, which sharply contrasts with the familiar freshness of typical tea drinks. The brand responded that the flavor comes from natural ingredients and aims to innovate taste experiences, but acknowledged the need for further recipe optimization. This incident highlights consumers’ increasing sensitivity to food flavors and underscores the challenge brands face in balancing innovation and public acceptance in the competitive tea beverage market.
近日，茶饮品牌“茶颜悦色”推出的新品因独特气味引发热议，部分消费者在社交媒体吐槽其味道“像猴子腋下”，这一比喻迅速成为网络话题。据了解，该产品可能使用了某种特殊发酵工艺或原料，导致气味带有类似动物腺体的腥臊感，与大众熟悉的茶饮清香形成强烈反差。品牌方回应称，该味道源于天然食材，旨在创新口感，但承认仍需优化调配。这一事件反映了消费者对食品风味的敏感度提升，也体现出茶饮市场竞争中品牌创新与大众接受度之间的平衡挑战。
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