Recently, Shandong Province has introduced a new policy to support the ‘trade-in’ of old homes for new ones, aiming to revitalize the real estate market and promote housing consumption upgrades. Under this policy, residents who sell their existing homes and purchase newly built residential properties can benefit from multiple incentives, including deed tax subsidies, preferential mortgage rates, and reductions in transaction-related taxes and fees. Some cities are also piloting integrated ‘trade-in’ service platforms that offer one-stop services for property valuation, exchange, and financing, streamlining the transaction process and improving housing swap efficiency.The policy particularly encourages households seeking improved living conditions to participate, offering additional subsidies or priority home selection rights to multi-child families and talent-recruitment beneficiaries. Meanwhile, the government is guiding developers to set reasonable prices and optimize product offerings to foster a healthy cycle of selling old homes and buying new ones. Experts note that this initiative helps absorb housing inventory, stabilize market expectations, and inject new vitality into the real estate sector.Shandong’s ‘trade-in’ program not only addresses residents’ practical needs for better housing but also provides a valuable reference for other regions across China exploring innovative real estate models.
近日，山东省出台住房‘以旧换新’支持政策，旨在激活房地产市场、促进住房消费升级。根据新政，居民在出售自有旧房后购买新建商品住房的，可享受契税补贴、贷款利率优惠、交易税费减免等多项支持措施。部分城市还试点设立‘以旧换新’服务平台，提供一站式评估、置换、金融等服务，简化交易流程，提升换房效率。该政策特别鼓励改善型住房需求群体参与，对多孩家庭、人才引进对象等给予额外补贴或优先选房权。同时，政府引导房企合理定价、优化产品结构，推动形成‘卖旧买新’良性循环。专家指出，此举有助于消化存量住房、稳定市场预期，并为房地产行业注入新活力。山东此次推出的‘以旧换新’举措，不仅回应了居民改善居住条件的现实需求，也为全国其他地区探索房地产新模式提供了有益参考。
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