Recently, Taiwan-based internet celebrity ‘Chicken Cutlet Brother’ kicked off his nationwide ‘Fry Tour’ event series, drawing massive crowds at the Hangzhou stop. Fans lined up hours in advance to catch a glimpse of the charismatic food influencer, who rose to fame through humorous live streams while selling oversized chicken cutlets at night markets. His real name is Chen Junjie, and he has amassed millions of followers by blending street food with entertaining content.The ‘Fry Tour’ is more than just a promotional campaign—it features interactive games, on-site tastings, photo ops, and autograph sessions, significantly boosting fan engagement. As a major city in eastern China with a large, young, and digitally savvy population, Hangzhou was a strategic choice for the tour. At the event, in addition to the classic original-flavor cutlet, a limited-edition ‘West Lake Longjing Tea-Infused Chicken Cutlet’ was unveiled, cleverly incorporating local cultural elements and sparking buzz on social media.Industry experts note that Chicken Cutlet Brother’s success lies not only in his product but also in his innovative fusion of street snacks with entertainment, creating a unique ‘food + influencer’ business model. The overwhelming turnout in Hangzhou once again demonstrates the strong offline conversion power of internet celebrity-driven marketing.
近日，台湾知名网红‘鸡排哥’开启其‘全国巡炸’系列活动，杭州站活动引发空前热潮。活动现场人山人海，大批粉丝早早排队等候，只为一睹这位以幽默风格和标志性大鸡排走红网络的美食达人风采。鸡排哥本名陈俊杰，凭借在夜市售卖超大鸡排并搭配风趣直播迅速积累百万粉丝，成为两岸颇具影响力的美食KOL。此次‘全国巡炸’不仅是品牌推广活动，更融合了互动游戏、现场试吃与签名合影等环节，极大增强了粉丝参与感。杭州作为华东地区的重要城市，拥有庞大的年轻消费群体，对网红经济接受度高，因此成为巡演重点站点之一。现场不仅有经典原味鸡排，还推出了限定口味如‘西湖龙井茶香鸡排’，巧妙结合本地文化元素，引发社交平台热议。业内人士指出，鸡排哥的成功不仅在于产品本身，更在于其将街头小吃与娱乐内容深度融合，打造出独特的‘美食+流量’商业模式。此次杭州站的火爆场面，再次印证了网红经济在线下场景中的强大转化力。
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