Recently, Luo Zhenyu, a well-known media personality and founder of Dedao (Get) App, publicly praised Changsha’s new consumption ecosystem, drawing widespread attention. He noted that Changsha, as a rising first-tier city, has demonstrated remarkable vitality and a distinctive model in the new consumption sector. The city has nurtured homegrown hit brands such as Chayan Yuese (tea brand), Wenhewei (retro-themed dining complex), and Momos Bakery, among others. More importantly, Changsha has become a nationally recognized ‘testbed for new consumption’ by integrating cultural elements, innovating experiential scenarios, and adopting youth-centric operational strategies. According to Luo, Changsha’s success is no accident—it stems from the city’s precise understanding of young consumers’ needs, deep exploration of local culture, and effective collaboration between government and market forces. He particularly highlighted how Changsha blends its inherent entertainment DNA with retail experiences, transforming the entire city into a ‘super IP’ that attracts Gen Z consumers to visit, experience, and share widely on social media. This trend not only drives high-quality local economic growth but also offers valuable insights for other cities seeking to upgrade their consumption models. Luo’s endorsement further elevates Changsha’s strategic position in China’s new consumption landscape and signals the continued rise of a culture-driven, experience-oriented consumer revolution.
近日，知名媒体人、得到App创始人罗振宇在公开场合点赞长沙的新消费现象，引发广泛关注。他指出，长沙作为新一线城市，在新消费领域展现出强劲活力和独特模式，不仅孕育了茶颜悦色、文和友、墨茉点心局等本土网红品牌，更通过文化赋能、场景创新和年轻化运营，打造了一个具有全国示范意义的‘新消费试验田’。罗振宇认为，长沙的成功并非偶然，而是城市对年轻人需求的精准把握、对本地文化的深度挖掘以及政府与市场良性互动的结果。他特别提到，长沙将娱乐基因与消费场景深度融合，使城市本身成为‘超级IP’，吸引大量Z世代消费者打卡、体验与传播。这一现象不仅推动了本地经济高质量发展，也为其他城市探索消费升级路径提供了宝贵经验。罗振宇的肯定，进一步提升了长沙在全国新消费版图中的战略地位，也预示着以文化为内核、以体验为导向的新消费浪潮将持续深化。
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