Recently, Zhejiang Rongtai Technology Co., Ltd. and Suzhou Inovance Electric Co., Ltd. announced plans to jointly establish a new company in Thailand, marking an accelerated push by both Chinese industrial automation and advanced manufacturing firms into the Southeast Asian market. According to official announcements, the joint venture will focus on the research, development, production, and sales of industrial automation equipment, servo systems, inverters, and related products in Thailand. The move leverages Thailand’s strategic position as a manufacturing hub within ASEAN to better serve local and regional customers. Zhejiang Rongtai brings deep expertise in precision machinery and intelligent equipment, while Inovance Electric is a leading domestic supplier of industrial automation control products. Their collaboration is expected to create strong technical synergy and market complementarity. Beyond reducing export costs and mitigating trade barriers, this partnership aims to enhance brand presence and localized service capabilities in Southeast Asia. With the ongoing implementation of the Regional Comprehensive Economic Partnership (RCEP) and supportive Thai government policies for smart manufacturing, the joint venture holds significant growth potential—reflecting a broader trend among Chinese enterprises shifting from simple product exports toward localized investment and capacity cooperation.
近日，浙江荣泰科技企业有限公司与苏州伟创电气科技股份有限公司宣布拟在泰国共同设立合资公司，此举标志着两家中国工业自动化与高端制造企业加速布局东南亚市场。根据公告，新公司将在泰国从事工业自动化设备、伺服系统、变频器及相关产品的研发、生产与销售，旨在依托泰国作为东盟制造业枢纽的区位优势，更好地服务本地及周边国家客户。浙江荣泰在精密机械与智能装备领域具备深厚积累，而伟创电气则是国内领先的工业自动化控制产品供应商，双方强强联合，有望形成技术互补与市场协同效应。此次合作不仅有助于降低出口成本、规避贸易壁垒，还将提升其在东南亚市场的品牌影响力和本地化服务能力。随着RCEP（区域全面经济伙伴关系协定）的深入实施以及泰国政府对智能制造产业的政策支持，该合资项目具备良好的发展前景，也体现了中国企业‘走出去’战略的新趋势——从单纯产品出口转向本地化投资与产能合作。
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