Recently, rising global memory chip prices have significantly impacted the smartphone industry. As key components in smartphones, NAND flash and DRAM memory directly affect overall device costs. Since the second half of 2023, prices for these chips have climbed for several consecutive quarters due to supply-demand imbalances, production cuts by major manufacturers, and surging demand from AI-related devices. Market research firms report that prices for certain NAND flash models have increased by over 30%. This has put cost pressure on leading smartphone makers—including Samsung, Apple, and Xiaomi—potentially forcing them to raise prices or downgrade specifications on mid-to-low-end models to protect margins. New product launch schedules may also be affected as companies reassess their supply chain strategies. Industry experts warn that if memory chip prices continue to rise through 2024, consumers could face noticeable increases in retail prices. However, with gradual capacity recovery and accelerated technological advancements, price pressures are expected to ease in the second half of the year.
近期，全球存储芯片价格持续上涨，已对智能手机产业链造成显著影响。作为手机核心组件之一，NAND闪存和DRAM内存的价格波动直接关系到整机成本。自2023年下半年以来，受供需失衡、主要厂商减产以及AI设备需求激增等因素推动，存储芯片价格连续多个季度上扬。据市场研究机构统计，部分型号的NAND闪存价格涨幅已超过30%。这使得包括三星、苹果、小米等在内的主流手机厂商面临成本压力，部分中低端机型或将被迫提价或缩减配置以维持利润空间。此外，新品发布节奏也可能受到影响，厂商需重新评估供应链策略。业内专家指出，若存储芯片价格在2024年继续走高，消费者可能将感受到更明显的终端价格上涨。不过，随着产能逐步恢复及技术迭代加速，预计下半年价格压力有望缓解。
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