Recently, NIO announced the establishment of a wholly-owned subsidiary—Weileying Automotive Sales & Service Co., Ltd.—a strategic move seen as a key step in deepening its direct-sales model and enhancing its user-centric service system. The new company, registered in Shanghai with a capital of RMB 100 million, will cover businesses including new energy vehicle sales, after-sales services, parts supply, and user operations. The formation of Weileying not only helps NIO better integrate its sales and service resources to improve operational efficiency but also lays the groundwork for expanding into lower-tier markets and building a more comprehensive localized service network. Notably, the name ‘Weileying’ follows NIO’s naming convention inspired by fireflies—a motif also reflected in its sub-brand ‘ONVO’ (Le Dao)—highlighting the company’s emphasis on community warmth and personalized user experiences. By creating a dedicated sales and service entity, NIO aims to strengthen its brand differentiation and elevate the end-to-end customer experience in an increasingly competitive EV market.
近日，蔚来汽车宣布成立全资子公司——蔚乐萤汽车销售服务有限公司，此举被视为其深化直营销售模式、优化用户服务体系的重要战略举措。新公司注册资本为1亿元人民币，注册地位于上海，业务范围涵盖新能源汽车销售、售后服务、配件供应及用户运营等。蔚乐萤的成立不仅有助于蔚来进一步整合销售与服务资源，提升运营效率，也为未来拓展下沉市场和构建更完善的本地化服务体系奠定基础。值得注意的是，“蔚乐萤”这一名称延续了蔚来以“萤火虫”为灵感的品牌子系列命名逻辑（如“乐道”品牌中的“萤”元素），体现出其对用户社区与温暖服务理念的重视。通过设立专业化销售服务公司，蔚来有望在竞争激烈的新能源汽车市场中强化品牌差异化，提升客户全生命周期体验。
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