In 2025, China’s real estate market is showing signs of stabilization and recovery. According to the latest data, the year-on-year decline in residential land transactions across 65 major cities has significantly narrowed, with some cities even reporting month-on-month growth. This shift reflects the initial success of local governments’ efforts to optimize land supply schedules and adjust land auction terms, as well as improved financing conditions for developers and gradually recovering market sentiment.This year, many cities have introduced supportive policies—such as lowering land bid deposit requirements, extending payment deadlines for land premiums, and optimizing planning parameters—which have effectively reduced entry barriers and financial pressure for developers. Additionally, ongoing ‘project delivery guarantee’ initiatives and improving homebuyer confidence have bolstered developers’ expectations, leading to a modest rebound in land acquisition activity.Notably, despite the overall improvement, disparities between cities persist. First-tier and select strong second-tier cities—supported by robust demand and faster inventory absorption—have seen heightened land market activity, while many third- and fourth-tier cities continue to grapple with excess housing stock and sluggish land sales. Overall, the stabilization of the residential land market in the first half of 2025 lays a solid foundation for a more balanced real estate sector throughout the year.
2025年，中国房地产市场呈现企稳回暖迹象。据最新数据显示，全国65个主要城市的住宅用地成交面积同比跌幅显著收窄，部分城市甚至出现环比增长。这一变化反映出地方政府在优化供地节奏、调整土地出让条件等方面的政策初见成效，同时也与房企融资环境改善、市场预期逐步修复密切相关。今年以来，多地出台支持性政策，包括降低土地竞买保证金比例、延长土地出让金缴纳期限、优化地块规划指标等，有效降低了开发企业的拿地门槛和资金压力。此外，随着“保交楼”政策持续推进及购房者信心逐步恢复，房企对后市预期趋于乐观，拿地意愿有所回升。值得注意的是，尽管整体跌幅收窄，但城市间分化依然明显。一线城市和部分强二线城市因需求基础扎实、库存去化较快，土地市场活跃度提升；而部分三四线城市仍面临去库存压力，土地成交相对低迷。总体来看，2025年上半年宅地市场企稳，为全年房地产行业平稳发展奠定了基础。
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