As inflation remains persistently high, American consumers are facing unprecedented cost-of-living pressures. According to recent surveys by multiple market research firms, over 60% of Americans plan to cut back on holiday spending during the 2024 festive season—including Thanksgiving and Christmas—by reducing expenditures on gifts, decorations, travel, and gatherings. This trend reflects growing public caution about the economic outlook.Rising prices are the primary driver. From groceries and energy to everyday essentials, nearly all consumer goods have seen significant price hikes, squeezing household disposable income. Many consumers say they will prioritize essential expenses over holiday purchases. Additionally, mounting credit card debt and sustained high interest rates are further dampening spending enthusiasm.Retailers are responding in varied ways. While major supermarket chains and e-commerce platforms are offering deeper discounts and installment payment options to boost sales, some small businesses fear declining revenues could hurt their annual performance. Analysts predict that overall holiday retail sales growth this year will slow markedly—and may even turn negative.In short, “cutting holiday budgets because things are too expensive” has become a practical strategy for American households navigating economic uncertainty. This shift in consumer behavior not only affects the festive spirit but could also weigh on U.S. fourth-quarter economic growth.
随着通胀持续高企，美国消费者正面临前所未有的生活成本压力。根据多家市场研究机构的最新调查，2024年节日季（包括感恩节、圣诞节等）期间，超过60%的美国人计划压缩节日预算，减少在礼物、装饰、旅行和聚会等方面的支出。这一趋势反映出民众对经济前景的谨慎态度。物价上涨是主要原因。从食品、能源到日用品，几乎所有日常消费品价格都显著上升，导致家庭可支配收入缩水。许多消费者表示，他们将优先保障基本生活开支，而非节日消费。此外，信用卡债务攀升和利率维持高位也抑制了人们的消费意愿。零售商对此反应不一。一方面，大型连锁超市和电商平台推出更多折扣和分期付款选项以刺激消费；另一方面，部分小型商家则担忧销售额下滑将影响全年业绩。专家预测，今年节日季的整体零售额增速将明显放缓，甚至可能出现负增长。总体来看，“因东西贵而缩减节日开销”已成为美国家庭应对经济不确定性的现实选择。这种消费行为的变化不仅影响节日氛围，也可能对美国第四季度经济增长构成压力。
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