In 2025, Xiangjia Poultry officially released its annual revenue figures for live poultry operations, drawing significant attention from the industry. According to its financial report, the company generated RMB 1.86 billion in live poultry sales, a 12.3% year-over-year increase, accounting for 54% of total revenue. This growth was primarily driven by sustained investment in premium poultry breeds such as yellow-feathered chickens, enhancements to its cold-chain logistics infrastructure, and deeper market penetration in key regions like Eastern and Southern China. Additionally, Xiangjia has actively promoted its ‘company + farmer’ cooperative model, effectively improving production stability and quality control. Notably, despite frequent external risks such as avian influenza outbreaks, the company maintained supply chain continuity and stable market availability through robust biosecurity measures and digitalized farm management. Looking ahead, Xiangjia plans to further expand into prepared meals and chilled poultry products, diversifying its portfolio to strengthen resilience and solidify its leadership position in the mid-to-high-end poultry market.
2025年，湘佳牧业正式公布其活禽业务年度营收数据，引发行业广泛关注。据财报显示，公司全年活禽销售收入达18.6亿元人民币，同比增长12.3%，占总营收的54%。这一增长主要得益于公司在黄羽鸡等优质家禽品种上的持续投入、冷链物流体系的完善以及对华东、华南等核心市场的深度布局。此外，湘佳牧业积极推动‘公司+农户’合作模式，有效提升产能稳定性与产品质量控制能力。值得注意的是，在禽流感等外部风险频发的背景下，公司通过强化生物安全防控和数字化养殖管理，保障了供应链的连续性与市场供应的稳定性。展望未来，湘佳牧业计划进一步拓展预制菜及冰鲜禽肉业务，以多元化产品结构增强抗风险能力，并巩固其在中高端禽类市场的领先地位。
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