Recently, gold jewelry prices at numerous domestic jewelry stores in China have continued to rise, drawing widespread consumer attention. According to market monitoring data, retail gold prices have surpassed the RMB 600 per gram mark—reaching over RMB 630 per gram for some brands—driven by rising international gold prices, fluctuations in the RMB exchange rate, and increased demand during holiday shopping seasons. Industry insiders attribute this surge primarily to heightened global risk aversion, shifting expectations around the U.S. Federal Reserve’s monetary policy, and escalating geopolitical tensions, all of which have driven investors toward safe-haven assets like gold. Additionally, strong seasonal demand from weddings and gifting during traditional festivals such as Chinese New Year and Valentine’s Day has further pushed up retail prices. Despite the high prices, consumers remain enthusiastic about gold jewelry due to its dual appeal as both an adornment and an investment, especially in lower-tier cities and county-level markets where gold is widely regarded as a reliable store of value. Experts advise that while purchasing for personal use can be timed opportunistically, those investing should closely monitor long-term trends and make rational decisions.
近期，国内多家金店的黄金饰品价格持续上涨，引发消费者广泛关注。据市场监测数据显示，受国际金价走高、人民币汇率波动以及节日消费旺季等因素影响，黄金饰品零售价已突破每克600元大关，部分品牌甚至达到630元以上。业内人士指出，本轮金价上涨主要源于全球避险情绪升温、美联储货币政策预期变化以及地缘政治风险加剧，推动投资者转向黄金等安全资产。此外，春节、情人节等传统节日期间婚庆和礼品需求旺盛，也进一步推高了金饰的终端售价。值得注意的是，尽管金价高企，但消费者对黄金饰品的投资与佩戴双重属性仍保持较高热情，尤其在三四线城市及县域市场，黄金作为保值手段的认可度持续提升。专家建议，普通消费者若以佩戴为目的可择机购买，但若以投资为主，则需关注长期走势并理性决策。
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