Recently, China’s Securities Regulatory Commission issued the ‘Guidelines for Naming Publicly Offered Securities Investment Funds (Trial)’, implementing comprehensive naming standards for ETFs and other publicly offered funds. The move aims to enhance market transparency, protect investor interests, and support the high-quality development of China’s ETF market, which has surpassed RMB 6 trillion in assets under management. Under the new rules, ETF names must clearly reflect the underlying index, asset class, or investment theme they track, and are prohibited from using vague, exaggerated, or misleading terms. For instance, an ETF tracking the CSI 300 Index must explicitly include ‘CSI 300’ in its name and cannot use promotional phrases like ‘high return’ or ‘guaranteed win.’ Additionally, cross-border, commodity, bond, and other specialized ETFs must accurately indicate their underlying asset types in their titles. This standardization helps investors quickly identify product characteristics, reduces information asymmetry, and curbs improper marketing practices such as ‘trend-chasing’ or ambiguous labeling. As China’s ETF market continues to expand, standardized naming has become a critical component of market infrastructure, laying the groundwork for sustainable long-term growth.
近日，中国证监会发布《公开募集证券投资基金命名指引（试行）》，对包括ETF在内的公募基金产品命名进行全面规范。此举旨在提升市场透明度、保护投资者权益，并推动6万亿元规模的ETF市场高质量发展。根据新规，ETF名称需清晰体现其跟踪的指数、资产类别或投资主题，禁止使用模糊、夸大或误导性词汇。例如，跟踪沪深300指数的ETF应明确标注‘沪深3’字样，不得冠以‘高收益’‘稳赢’等宣传性用语。此外，跨境、商品、债券等不同类别的ETF也须在名称中准确反映其底层资产属性。这一规范将有助于投资者快速识别产品特征，降低信息不对称风险，同时遏制部分机构通过‘蹭热点’‘打擦边球’等方式进行不当营销。随着中国ETF市场持续扩容，截至2024年规模已突破6万亿元，命名标准化成为行业基础设施建设的重要一环，为市场长期健康发展奠定基础。
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