Recently, China’s National Radio and Television Administration (NRTA) issued a notice explicitly prohibiting minors from portraying adult-themed characters such as the ‘domineering CEO’—a popular archetype in online novels and short videos. This fictional character is typically depicted as wealthy, emotionally cold, and excessively controlling.In recent years, some short-video platforms have featured children imitating these personas, sparking public concern over the potential psychological and developmental impact on young audiences. The NRTA emphasized that such content contradicts the natural cognitive and emotional development of minors and may distort their understanding of healthy relationships, power dynamics, and social values.The notice bans all audiovisual programs and online platforms from arranging or encouraging minors to perform in roles involving romantic plots, corporate intrigue, or other adult themes inappropriate for their age group—particularly the ‘domineering CEO’ trope. This move is part of broader efforts to regulate the digital content ecosystem for children and safeguard their healthy development. Experts urge platforms to strengthen content moderation and call on parents to enhance their media literacy to jointly foster a safer, more age-appropriate online environment.
近日，国家广播电视总局发布通知，明确要求严禁未成年人以‘霸总’等成人化角色进行演绎。所谓‘霸总’，即‘霸道总裁’，是网络小说和短视频中常见的虚构人物类型，通常表现为强势、冷酷、富有且掌控欲极强的男性形象。近年来，部分短视频平台出现儿童模仿此类角色进行表演的现象，引发社会广泛关注与担忧。广电总局指出，此类内容不仅违背未成年人身心发展规律，还可能对其价值观形成产生不良影响，容易诱导儿童过早接触成人世界的权力、金钱和情感关系。因此，通知强调，各类视听节目和网络平台不得安排或鼓励未成年人扮演成人化角色，尤其禁止涉及‘霸总’、恋爱、职场权谋等不适合其年龄的内容。此举被视为对未成年人网络内容生态的进一步规范，旨在保护儿童健康成长，防止娱乐化、低龄化表演对青少年造成误导。专家表示，平台应加强内容审核机制，家长也需提高媒介素养，共同营造清朗的网络空间。
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