Recently, a claim that ‘a Michelin-recommended ramen restaurant charges 20 cents per sesame seed’ sparked widespread discussion online. A customer noticed a separate charge for sesame on their bill at a Michelin-listed ramen shop, which—when calculated based on estimated quantity—appeared to cost about ¥0.2 (roughly 3 U.S. cents) per seed, leading netizens to dub it ‘luxury-priced sesame.’ In response, the restaurant clarified that the charge was not literally per seed. They explained that the sesame used is high-quality imported black sesame, freshly ground and added as a premium topping, priced by portion—not by individual seeds. The ’20 cents per seed’ figure was an exaggerated calculation made by customers based on total cost and rough estimates. The restaurant emphasized that all optional toppings, including their prices, are clearly communicated before ordering to ensure transparency. It’s worth noting that the Michelin Guide evaluates overall dining experiences but does not set menu prices; pricing remains at the restaurant’s discretion. The incident highlights growing consumer expectations for pricing clarity in upscale dining. The restaurant stated it will improve menu descriptions to prevent similar misunderstandings in the future.
近日，一则关于‘米其林拉面店芝麻两毛一颗’的消息在网络上引发热议。有消费者在某家获得米其林推荐的拉面店用餐后发现，账单中包含一项‘芝麻收费’，折算下来每颗芝麻约0.2元，被网友调侃为‘天价芝麻’。对此，该餐厅迅速作出回应，澄清所谓‘按颗计费’实为误解。餐厅表示，芝麻是作为特色配料额外添加的，采用的是进口高品质黑芝麻，研磨后按份量统一计价，并非真的逐颗计数收费。所谓‘两毛一颗’是网友根据总价与估算数量反推得出的夸张说法。餐厅强调，所有附加配料均会在点餐时明确告知价格，确保顾客知情权。米其林指南本身并不直接定价，仅对餐厅整体体验进行评价，因此价格策略仍由商家自主决定。此事件也反映出消费者对高端餐饮透明度的更高期待。餐厅方面表示，未来将进一步优化菜单说明，避免类似误会再次发生。
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